SEO for Gyms or Personal Trainers

SEO for Gyms or Personal Trainers

Gym or Personal training SEO can be a difficult game. It will take hard work to rank those pages and keep them there. You will also need to consider how to convert those internet users into customers. You don’t have to be a tech expert to achieve your goals for sports and fitness SEO.

If you want to grow your trainer business, it is important to optimize your website to appear high in search engines. It’s as easy as that.

gym SEO

You will have the best chance to get your website in front of potential clients by having a solid gym SEO strategy. This is not an easy task. SEO is a highly competitive industry. It takes patience, time, and hard work to reach your goals. Smart work is also important.

Owning a gym or fitness center comes with many challenges. It is important to ensure that you have all the necessary equipment for your clients.

When you think about this business, it is clear that you are signing up to invest large sums of money. It’s won’t be fair if you don’t have much foot traffic despite spending so much money in your gym. This requires a website that is dedicated to your business. Also, you need to be familiar with SEO for gym websites

Before making a choice, many people search for the best gyms on Google. A website is not enough to make more people visit your gym.

Your gym must appear on the first page of Google search results. People rarely look at the second page when searching for a gym. People believe that your gym is well-respected and popular if it ranks on the first page. SEO can help you achieve higher ranks and build brand authority for your company.

Let’s dig deeper.


Chapter 1: What SEO is and the importance of Gym or Personal Training SEO?

Chapter 2: What Do Search Engines Do to Determine Your SEO Ranking?

Chapter 3: Ranking Factors you should be concerned about

Chapter 4: Give attention to Bad Pages according to Google’s algorithm

Chapter 5: Best On-page SEO checklist for Personal Training SEO

Chapter 6: Let’s get familiar with off-page SEO techniques

Chapter 7: Do not forget to focus on Local SEO to get new GYM Memberships

Chapter 8: Using SEO for Internal Use

Chapter 9: Jumping over to External SEO

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Chapter 1: What SEO is and the importance of Gym or Personal Training SEO? 

SEO stands for Search Engine Optimization. This is the process of influencing the SERPs to your advantage so that your website ranks higher on Google for your targeted search terms.

Two parts of effective SEO are on-page and off-page.

If you make Google work for your marketing strategy, it can be more effective. To drive sufficient high-quality traffic, a good SEO strategy includes both on-page and off-page SEO.

On-page SEO refers to optimizations you can control and include on your website. This includes optimizing your website for mobile users, including incorporating relevant keywords and producing optimized content.

Off-page SEO refers to the external factors that can affect your site’s ranking in search engine results. These include backlinks, forum posts, guest posts, etc.

A good on-page and off-page SEO strategy will help you increase your SEO efforts, improve your ranking factors, drive more traffic to your fitness site, and boost your SEO rankings.

Let’s see the importance of a Gym or Personal Training SEO –

  • A wider audience can be reached

SEO lets you target your website and ads towards a more likely audience to buy your gym membership. Gym SEO offers a competitive advantage over traditional marketing strategies by offering greater visibility and rankings. A good SEO strategy will help you bring organic traffic to your website or blog.

  • Establish authority and credibility

Ranking higher in search engine result pages will make your website more trustworthy and better regarded. SEO can help you achieve this – get on the first page for Google searches. Personal Training SEO can also help increase site speed and provide a better user experience.

  • Better conversions

An effective gym SEO strategy will bring more than just organic traffic to your site. It can be combined with conversion rate optimization (CRO), which will allow your website to convert more people into clients.

SEO can make your platform more visible to potential customers by directing them to your page through search queries.

This document also lists services you might offer at your gym, such as HIIT, strength exercise classes, or cycling sessions. CRO provides a better user experience. This can be used to show visitors that your gym offers what they need. Improved SEO ranking and better experience with CRO, together with offers higher conversions.

  • Can be promoted 24/7

SEO is a marketing strategy that works round the clock to promote your brand.

Your advertisement will not be removed from the billboard after your time limit expires.

According to data, there are approximately 63,000 Google search every second. This type of promotion is something you can’t afford to miss.

Personal training SEO makes it possible for customers to find your site when they search for something similar. This can happen at any hour of the day, from anywhere on the globe.

  • Helps in brand awareness

SEO is a long-term strategy for marketing that improves the organic ranking of your brand and your blog. An effective SEO plan will deliver your web pages to the right audience using relevant local search queries.

Your brand can be highlighted in SEO blog posts or other useful content, increasing brand awareness.

  • PPC campaigns

Combining paid and unpaid marketing strategies together creates a successful and well-rounded advertisement strategy.

This ensures your website ranks high in search results both organically and through paid efforts. Combining both can strengthen your brand’s credibility with Google.

  • This makes you more visible to new customers

About 25% of Google search users will go to the second page. This is your best chance to recruit new clients.

Gym SEO allows you to do this by ranking your content organically. This increases your chances of having more customers.

You must maximize your online visibility to potential customers if you want to grow your fitness brand.

  • You get a great return on your investment

SEO’s greatest advantage is its cost-effectiveness. It may take some time to master the basics of SEO and start seeing results.

A well-designed SEO strategy will eventually yield a remarkable return on investment. This is the best way for your business to stay at the top of the SERPs, and it will help you gain new customers.

  • Content marketing assistance

SEO can be used to generate a double income. Your website will provide solutions and information for fitness enthusiasts about the topics that you are a specialist in.

This way you can make money through affiliate links on your blog. Your gym will also benefit from increased website traffic which will result in a growing customer base.

  • Offers valuable insights

SEO results can be quantified, so it is possible to base your marketing strategy around analytics and metrics rather than shooting blindly.

Many tools are available to assist you in improving your SEO efforts. Google Analytics is the best tool to help you improve your SEO efforts. The data can be used to optimize traffic to your website during peak seasons.

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Chapter 2: What Do Search Engines Do to Determine Your SEO Ranking?

SEO has become more complicated over the years. You could improve your SEO by just adding keywords to pages or linking to other sites, but people used this technique to increase their site’s ranking and get Google noticed.

Google and other search engines responded to this by changing their algorithms to ensure users were not tricked into visiting websites that weren’t relevant to what they were searching for. These changes are good for users but can be frustrating for website owners.

Although Google does not share all details about its algorithm, these are some of the metrics search engines use to determine your rank on search engine results pages.

  1. Visitor’s time spend on your website

Google considers a higher user engagement on your website a sign of high-quality content. It is difficult for new websites to compete with established sites, but don’t lose heart!

  1. Keywords

Search engines crawl your web pages to find out what content you have. Search engines will be more likely to find your website if you include keywords that are relevant to your target clients. When planning your blog articles or site pages, do keyword research to ensure that you use the most relevant keywords to your niche in your blogs.

  1. Links

Link to other domain authorities for outgoing links. These sites will generally be commercial websites, blogs with a high reputation, and research portals.

Google will reward you for linking to other articles. However, this can boost your credibility if the websites linking to you are of high quality. Avoid link farms and other artificial link-building techniques that could harm your SEO.

  1. Mobile Friendly Website

Google declared last year that they would switch to mobile-first indexing and they have begun rolling it out on a few websites. Google now prioritizes mobile-friendly websites more now.

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Chapter 3: Ranking Factors you should be concerned about

The main factors that determine website rankings in search result pages include how useful and technical your website content is, as well as how authoritative other websites link to your website.

Let’s first look at the factors that determine website rankings. We’ll then look at the factors that make a page poor and how they impact your search engine rankings. These are:

On Page Content

Let’s first talk about the On-page content that refers to the entire appearance of your pages, not just the e.g. text in the body of a page, or a blog article. Google will consider these measurements when analyzing your website content. These are the most important:

  •  The uniqueness of your content 

Analyzing other websites in your industry. Are you using content from someone else or are you creating your own? Is your contribution to the topic new or is it a reprint of what others have done?

  •  Is your content helpful or not 

It is based on the user’s feedback. Are users able to read the entire page for several minutes? Do they quickly return to the results page? Are they willing to scroll down and interact with your content? Do they click on other pages? Are they clicking on your links to explore other pages? Are there broken links that take them to nowhere? Are you helping or just keyword-stuffed your content?

  •  How deep is your content 

Based on topical relevance and content length. Google’s NLP algorithms may also measure this. Your chances of being featured with related keywords can increase, which can be a ranking signal.

  •  How appealing is your page to the user 

Do you present your page well on the Search Engine Results Page? Are your title tags optimized? Is your Meta Description relevant? Is your website and brand relevant? Do they make users click on your pages when they search (also known as Click Through rate; CTR)?

 Off-Page Factors

Until now, we only focused on factors that you can directly control through your website. We’re now looking at off-page factors. Google focuses on:

  •  Authoritativeness of your Website 

What numbers of websites have links to you? Do they have authority? Are they relevant to your industry and topic?

  •  What is the authority of your page? 

Similar thinking to the one above. Are there any inbound links that point to this page? Do your pages have links from relevant websites? Are they contextually linked with clear and descriptive anchor text?

  •  Authority check of your competitor’s website

What number of other websites have they linked to? How strong are those linking websites? Are the links relevant and spammy?

  •  Compare the websites of your competitors to the search 

A website that writes about pets will not publish an article about cars. (Unless it is related to pets).

These factors and many others signal to Google the merit of your website’s ranking in search results.

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Chapter 4: Give attention to Bad Pages according to Google’s algorithm 

Pages that aren’t optimized for Google’s algorithm can be described as “Bad pages”.

  • Pages with a high bounce rate.

This is how it looks: A user searches Google for your target keyword. They click on your website from the Google Search Results Page. They either leave your website or go back to the search. This interaction is called a “bounce” which increases your bounce rate. An increase in bounce rate can be bad. It means that more people leave your site unhappy. A high bounce rate can negatively affect your Google rankings.

Your bounce rate can increase or decrease for many reasons. The most important reason for a high bounce rate is often the content of your page.

  • Pages that load slowly

A page with a slow page speed can make users think that the page is not working properly. Google can affect the algorithm that scores your page if you have a page speed of 3 seconds or more. Mobile users searching from slower devices are especially affected by this. Remember that mobile users are browsing on slower networks, so page speed can be a problem if the page’s content is too large. For example, large web assets such as scripts, images, and videos.

These factors can slow down their search for the relevant content, and they may not be able to engage with your page. This could mean that Google might not show you as one of the relevant results when searching for your target keyword. This is why you need to optimize your mobile site, even if it’s not optimized for optimal performance.

Google offers many tools that will help you assess whether your practices are in line with their recommendations. Google Ads is their main source of revenue, but they also want to help small and large businesses rank higher in organic search. Google Search Console, Google Analytics, and PageSpeed Insights are some of the tools they use to do this. We recommend you use them all, but Search Console is the most important because it directly relates to how Google views your website and what errors it finds.

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Chapter 5: Best On-page SEO checklist for Personal Training SEO

It’s easy for people to get overwhelmed by all the possibilities of where to begin.

It can be challenging to keep up with the changes and adapt to On-page SEO as they are constantly changing. You must keep up-to-date with what search engines like Google and Bing consider to be the most important ranking factors.

Getting the Right Keywords: 

Let’s suppose you go to Google and type “Women’s Running Shoes” in the search box. This is your keyword. You can brainstorm keywords that people might use to search for your gym. Think about what it would be like if people didn’t know you or your brand. How can they find you? Your keyword should not be your brand’s name if you have a San Diego gym. These could be “Gym San Diego” or “Yoga Studio San Diego”, “Personal Training in San Diego”, etc.

You should not use the same keywords across all pages. Your pages should not be competing for attention. 

Title Tags are important: 

When it comes to On-page SEO, title tags are crucial. Your page title should explain what it is about and in the case of Gym SEO it is better if it has the location in it. It should be well optimized, it should not look like it is being used just to stuff keywords in it. 

H1 Tags: 

One h1 tag should be used per page. In the h1 tag, you should include a keyword. No matter the length of your content, important is that it should be relevant to the page and have a keyword, and could also be used as a call to action speech.

Meta Description 

These tags will not help you rank higher, but they may increase your visitor’s interest in visiting your site. The meta description of your site should be clear and compelling. It is used to inform the viewer about what the page offers or contains. A brief about the business and website page. 


It’s a common saying, but it is something that everyone repeats. Content is the king. Blogging is essential. It doesn’t matter if you blog for SEO, but you should be blogging to provide high-quality content to your audience so they can interact with you. Your website pages should contain valuable content and keywords. Blogs are a great idea to enhance the visibility of your website in google’s eyes and also to engage more visitors.

Optimizing Images:

Google cannot see images but you can help Google understand them. Adding an Alt Text to your website images helps google understand what the image is about. It helps in increasing the relevancy of the image and the content. All the images on the website should be compressed and should have an Alt text to them. 

Adding XML sitemap: 

Although XML sitemaps will not necessarily improve your rank, it is like showing search engines a map that shows them all the pages you have that they may not have seen.


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Chapter 6: Let’s get familiar with off-page SEO techniques

Off-page SEO can make your website more popular online, which will increase its visibility. We can make our website visible in search engines using on-page SEO techniques. Off-page SEO techniques can help you improve your website’s position in the SERP.

  • Create Shareable Content

Search engine optimization is all about great content. It is smart to create shareable and amazing content to generate more backlinks to your website or blog. Keep your content fresh and current by researching often.

  • Reaching the Influencers

You can reach influencers within your industry if you’ve created content that is worthy of sharing. Ask them to visit your blog and request backlinks. You should only request links from relevant domains.

  • Guest Posting

Many blogs are available for guest posts from different authors. Send them a compelling research piece. Do not focus on the number of links, but instead focus on the quality. Don’t post multiple times to the same guest blog.

  • Engage using Social Media

Social media engagement is a major Off-page Gym SEO technique. Engage with others on social media to increase traffic to your gym website, blog, or business. Your business will grow if you have a social media presence. You can also get more backlinks via social media.

  • Using Social Bookmarking

One of the best ways to promote your website is through social bookmarking sites. You can increase traffic to your blog or webpage by bookmarking your blog posts on popular social bookmarking sites.

  • Forums

Search for the best forums related to your niche like the fitness industry, health related. Join them and create a connection with them. You can reply to the threads, answer questions, and offer your advice and suggestions. Use the “Do-Follow” forums.

  • Submission to a Blog Directory

Directory Submission works continuously to create quality backlinks. Select an effective directory and choose a category. Although it takes time to produce good results, these results are more noticeable over a longer period.

  • Article Submission

Submit your articles to a high authority article submission database. Linking to your website is what helps in article submission. Your content should be unique and high-quality. You should not stuff your content with keywords this will have a negative impact and can get us rejected. Make sure you choose the right category for your content and give it a memorable title.

  • Question and Answer Websites

Question and answer websites are a great way to get traffic. Join question and answer websites with high authority. Search for questions about your website, business, or blog and provide clear answers. Linking to your website will increase its visibility.

  • Video submission platform

You can make your videos viral by using popular video submission websites. Include a title, description, tags, and reference links. This is one of the most popular ways to obtain quality backlinks, as all video submission websites have a high reputation.

  • Using image submission websites

You can share your photos on the most popular image submission sites. Please ensure that your images are optimized with the correct URL, title tag, and other relevant information before you submit them. 

  • Infographic Submission

Create creative infographics about your gym, your offerings, or personal training. Infographics are becoming increasingly popular online. Send your infographics to infographics submission sites and include reference links to your website or blog. Different websites have different image sizes.

  • Document sharing is useful too

Make attractive documents that relate to your personal training blog or gym business. Documents should contain unique content. They should be available in pdf or ppt formats. These documents should be submitted to the document-sharing sites.

  • Web2.0 Submission

Web2.0 is a technique that allows us to create subdomains on high-domain authority websites., tumbler, and blogger are just a few examples.

 Tips for Web2.0 

  1. Create and share your content
  2. Regularly update the site
  3. Create a backlink to a published article
  • Google My Business

Google My Business is another Google product that you can get for free. This platform can be optimized for the best local SEO ranking. Smartly optimizing the content and linking can be done in a variety of locations. This will allow us to generate decent amounts of social traffic and brand awareness.

 Top Tips for Google My Business 

  1. Give a detailed description of around 250 characters.
  2. Your primary keyword should be included in the first paragraph, along with your city name.
  3. Regularly update posts, galleries, products, or offers.
  4. Watch your reviews closely and respond immediately.
  5. Upload real photos under proper categories.

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Chapter 7: Do not forget to focus on Local SEO to get new GYM Memberships

Local SEO is the practice of ranking for search terms that have local intent, rather than general ones. If someone searches for “Gymnastics mats”, they will most likely see online retailers such as Amazon and other well-known online businesses.

This search term didn’t include any specific location, so it directs us to online shopping for gymnastics mats. Google will now display local results if you search for “gyms near me” or “personal training near me”.

Local Gym businesses will find a map pack a great tool because it dramatically reduces the number of competitors. You will only be competing with local gyms, and not against large gymnastics websites.

To see how your gym ranks, you can check it yourself. To see how you stack up against your competition, search for gyms(with your city name). This will show you how hard you have to work to reach the top. Don’t worry if you don’t appear at the top of the results. The rest of this section will guide you step by step to earn your place in the map pack.

Create or claim your Gyms Google Listing

Your listing is what Google uses to display your business information in the Map Pack. Customers might not be able to see your business if you haven’t yet created a listing. You can check by going to Google Maps and searching for your business.

Create a Listing if you are unable to find your listing. In the next step, we will discuss how to create the perfect listing.

If you have not claimed your listing but found it, click “Claim This Business” at bottom of the listing. Google uses many online resources for creating your listing. This means that it may be an estimate with inaccurate or outdated information. You can claim your business and take control of all aspects of your gym’s website.

Finally, if you find a listing you already claim, you can move on to the next stage.

For better results optimize your listings

It is not enough to create a listing. You must fill in every detail. This information will be used by Google to assess your business’s trustworthiness. The more information you provide, the better. This is important because it gives Google a good indication of whether your business is trustworthy enough to send customers. You should complete the checklist shared below.

Avoid keyword stuffing when filling out your business name. Including too many search terms in your title can have an adverse effect. Google can penalize you for doing this. One example of a great name is “Little Tots Gymnastics Center”. A keyword-stuffed name, however, would be “Little Tots Preschool Gym Gymnastics Programme and Summer Camp”.

  • Business name
  • Category
  • Address
  • Hours
  • Phone Number
  • Website
  • Photos
  • Services/Products
  • Description of the Business
  • Special Dates
  • Opening Date
  • The Short Name
  • Highlights
  • Accessibility
  • Amenities
  • Health and Safety
  • Plan
  • Service Options

This information will allow you to be one step ahead of competitors who don’t take the time to complete Google My Business Information. This will help you to boost your local rankings.

Enhance Your Other Citations

Google searches other citation websites for information to ensure that your business information is consistent across all sources. The more sites that have matching citations, the better. This can be done by signing up for an account, or by signing in to different citation websites. You can also add your business information. A wrong citation can result in a lower Local Search Ranking. 

Although it can be tedious to set up business citations on all websites, it will be well worth the effort. The next step is to do the same thing for other citation websites. Find websites that are more authoritative than the general citation sites because they show industry-specific authority.

Focus on the On-page Part

Google evaluates the trustworthiness and quality of your website to determine how high your business listing should rank. Google will penalize a website that is outdated or poorly designed. This will affect your ranking and show Google that you might not be the best choice for customers. Google doesn’t have any way to know how good your gym is. Instead, they rely on your digital presence.

It is important to have a website that customers love and is easy to navigate. It is crucial to make sure your website is accessible on mobile devices as well as for people with visual impairments. You can boost your listing by creating a beautiful website.

Your business name, address, phone number, and phone number should be mentioned on your website. This can be done by placing your business information in the footer of your website so it is displayed on every page. This will confirm that your business information is accurate.

Finally, the more authority your website has for your gym, the better. High-quality content and valuable backlinks can help you build a stronger website.

Reviews for the business

After optimizing websites and citations, the next step is to increase your review score. Customers trust reviews as much as search engines. To improve your rating, it is important to ask satisfied customers for reviews.

Unfortunately, customers who are unhappy with their experience are more likely to leave negative reviews than customers who are happy and leave positive reviews. It is therefore important to leave positive reviews as often as possible. This helps you to recall happy customers via email or a phone call.

Respond to Google Reviews

Always respond to negative and positive reviews. This will show that you care about your customer’s opinions. It would be strange if you were complimented by someone in real life, but you didn’t say anything back. It would be rude. The same goes for Google reviews.

Avoid starting a fight when responding to negative reviews. Even if you are wrong, sympathize with your customers. Reach out to your customers and ask them to send you a personal email to discuss the matter further. Even if they don’t respond, it will still show that they are trying to help.


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Chapter 8: Using SEO for Internal Use

The goal of internal SEO is to rank higher in organic search results. You can communicate to Google that you are the best answer for what people are looking for.

This is where internal SEO becomes a bit more complicated. Google offers thousands of indicators to help you determine the quality of your website. These indicators could include the content you create, the user interaction with the site, and many more.

These indicators show how helpful and convenient the website is for its users. These little details add up to determine your gym’s overall ranking.

These are the top Gym SEO tips to help you increase your performance.

Optimizing for Mobile

Mobile optimization, as mentioned in the local SEO section is one of the most critical factors for your website’s success. Mobile devices account for nearly half of all traffic, and this number is growing rapidly every year.

You might be wondering how you can tell if your site is mobile-friendly. There are many great tools available. This online tool Google Mobile-Friendly Test is our favorite. It will scan your website and notify you if any problems are found.

You can edit your website to fix any of these problems. These issues can be fixed by many website builders, which often allow you to edit your mobile site. Mobile screens are best suited for vertical designs. Mobile screens will often require horizontal web elements to be reduced or rearranged. These horizontal web elements may need to be converted to a more vertical layout to optimize your website for mobile.

Reduce load speed

Google understands that slow-loading websites are not a good idea. Potential customers could be turned away if your website takes more than three to five seconds to load. There are many options to speed up your website.

First, we must determine if the speed of your gym’s website is slow. It is easiest to do this by plugging it into any of the speed detecting websites of your choice, and scanning to see the results.

These tools will tell you exactly what to do to increase your load speed. 

Fixing the size of the Images

This happens when your website has an image that is too large. Your website will load slower if you have a 400x400px area to display an image. If you place an image that is 1800px x 1800px, it will not be displayed. Images should be correctly sized and compressed to load as quickly as possible.

Enabling Cache

Caching refers to the storage of your website information on a local computer. Caching helps reduce load times by not loading the same thing multiple times. To solve this problem, you can download various Cache plugins if you have a WordPress website.

Minimizing files for Javascript & CSS

This happens when your CSS or Javascript is not properly stored. This could cause your website to slow down. Using a plugin is the best way to minify WordPress files. It will do all the heavy lifting.

Choosing the right keywords for your Personal training SEO

Let’s begin by discussing keywords. Keywords are easy to understand but difficult to master. These are the most important words to describe your business. Some of the most important keywords for your gym or personal training service would be things like strength, power, gym, training, kids, elite, and classes.

These keywords are used by search engines to link your website to people who are searching for your company. The wrong keywords could cause your website to be missed by the wrong people.

Relevant Content

Your website’s authority and ranking will be improved if you create consistent, strong, and well-written content. This is the same point as the one about keywords. Your content will contain the keywords you’ve found.

Content is an excellent way to attract customers to your site, but it’s also a powerful way for Google to see that you understand what you’re talking about. Search engines will consider your website an authority if it has 100 articles and blogs about gyms or related stuff. This is another way you can stand out from your competitors.

Consistent content is not only SEO-friendly, but it also synergizes with email marketing and social media marketing. You will have something valuable to send to your subscribers and fans.

Security of your Website

Website security is an essential component of a website’s success. Search engines will likely blacklist websites that pose a risk to users.

It is important to avoid penalties for unsafe websites. But how can you ensure your website is secure?

Because there are so many ways to build websites, there are many answers. Although each website builder is different, the basic principles are nearly always the same.

Your website is one of the best ways to protect yourself from viruses. Each day, viruses get smarter. Keep your website updated to protect it from new attacks.

You should download security plugins if you work on WordPress. These tools will make your gym’s website more resilient and help you protect it 24/7.

Establish an Internal Linking Structure

Internal links are used to link your websites together so that each page can improve based on the performance of other pages. Although internal linking can be complicated, it is simply a link between one page of your website and another.

This is because Google and other search engines can read your website. They use robots to scan websites and track all pages. Searchers might not see any pages that aren’t internally linked to other pages.

Adding Image Alt Tags is necessary

Search engines can be as smart and sophisticated as we are, but they still have difficulty understanding images placed on websites. Google won’t understand if your website is 90% visual images. Search engines can be helped to better understand images through alt tags, meta descriptions, and titles.

Each of these three works in slightly different ways to tell Google what the image is showing. These three lines should be filled out on every image used on your website.

Every website builder has a different way of editing your alt tags, meta description, and titles. These should be accessible by clicking on the link in your media library.

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Chapter 9: Jumping over to External SEO

There are many components to external SEO that can help improve your website’s authority. Backlinking is the best way to build your external SEO. Backlinking is the act of getting other websites back to yours. It is not always as easy as it sounds. But, high-quality backlinks can significantly increase your website’s rank. You can build backlinks to your gym or fitness center in three main ways.

#1: Submitting on Citation Websites

This brings us back to the local SEO section. Citations not only increase the legitimacy of your Google listing but also increase your website’s authority. You can quickly create backlinks to your website by creating a listing with a link to it on many of the most popular websites for citations.

Although this is a fast way to get citations, it is not as valuable as a link from an industry leader. Although it can be difficult to gain access to these exclusive websites, there are still two ways to obtain backlinks.

#2: Guest Blogging

Guest blogging can be a great tool to build backlinks for your gym’s site. It’s a reciprocal process. In exchange for an external hyperlink, you are giving away content.

Finding other website owners in the same industry is the first step to guest blogging. Your site will be able to gain its backlink if they have a higher website ranking.

You can make a list of guest blogging opportunities and then reach out to them. In exchange for a backlink, let them know who and what you can do to help.

How can you get businesses to respond?

It is essential to be sincere and precise in your email. Do not use a template that doesn’t apply to them. You can show that you are a hard worker so don’t be lazy. Demonstrate that you are real and want to work with them, not just an internet spammer.

Continue reaching out to other websites until you find one that accepts the offer. If no one responds, don’t be discouraged. Out of the 10 businesses that you asked, might be possible only 1 will respond.

Finally, make sure your content is relevant to their website. Even if you are giving away your content, put in the effort. It’s possible that someone could read your guest blog and visit your site because of it.

Final Steps

Make sure you embed your link in your guest blog. When you submit your blog, all the owner has to do is copy it and paste it onto their website.

Once you’ve completed one guest blog, you can begin to look for more and set up a schedule to reach out to more people and write more guest blogs to increase your overall backlinks.

You should never reuse content from guest blogs for your website. Google will flag the copied text and notify you. This could cause problems for your website, or the website of the guest blogger.

#3: Partnering with local businesses

Simple partnerships with local businesses are another great way to create backlinks. It can be very easy to get other businesses to link to your site.

These partnerships can be used for more than just SEO. They can bring in more customers through traditional methods.

Although swapping backlinks can be very beneficial, it is only in small doses. Google is suspicious of swapped links that are derived from previous SEO strategies. Google will not approve of too many shared backlinks. Exchanging links shouldn’t make up a lot of your backlinks.

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