SEO For Interior Design Firm

Put interior design SEO in use to accelerate your Business Growth

Your time should be spent on what you love: creative design, client satisfaction, and growing your company. If you wait for the phone to ring, you won’t be able to do any of this. 

Google is the modern search engine. The “SEO” aspect of a website can make or break a business’s ability to be found by potential customers. Interior Design SEO is a method to increase quality traffic to your interior design website. SEO can help rank your website higher in search engine results. Search engines such as Google and Bing use website content to rank websites. SEO optimization is a quick and easy way to improve the design of websites. It also yields long-lasting results.

You can use certain search engine guidelines and rules to provide quality content that is high in SEO and adds value to your site’s visitors and potential clients.

interior design SEO

Keywords are the literal keys to SEO. Keywords are words and phrases that directly relate to your business concepts. They should be prominently displayed throughout your website. This sweet spot can be reached by doing sufficient keyword research and ensuring that you have the ideal search volume.

This is simply the number of times that a specific word should appear on your website for extremely positive results. This depends on many other factors, such as how popular the keyword is compared to its frequency. People nowadays turn to Google when they need interior designers. Potential clients won’t know that you exist if your website doesn’t rank high in search engine results.


Chapter 1:  What is Interior Design SEO, and how does it impact your business?

Chapter 2: Let’s look at the key factors that impact your website’s search engine optimization

Chapter 3: Optimize Keywords the right way to get your interior design firm on top

Chapter 4: Where should keywords be used on your website and common mistakes be avoided?

Chapter 5: The On-Page SEO Factors That You Must Know To Improve Your Website Performance

Chapter 6: Best Off-Page SEO techniques to drive more traffic and improve your SERP appearance

Chapter 7: Local SEO for Interior Designers can help you win locally

Chapter 8: Other Useful SEO techniques to use for an overall business growth

Chapter 1:  What is Interior Design SEO, and how does it impact your business?

SEO stands for Search Engine Optimization and is defined as “the practice of increasing traffic to your website via organic search engines.” 

It means that interior designers can and should create and update their website to make it easy to find through search engines such as Google. You can think about it from their point of view: How many times have your Google searches resulted in a new business being listed on the first page or top of Google Maps? It’s unlikely that you scroll to the bottom of the page and will not go to the second or third pages of search results. Targeting the right keywords can ensure that your business appears near the top of search results relevant to you.

Have you ever searched for “interior design + your town”? Then scroll down and further past your competition before you finally find a website link. This is a red flag. Your site should appear near the top of search engine result pages (SERP) when searching for keywords relevant to your search. It is a fact that 70% of clicks will go to the first five search engine results, and less than 1% will click on a link on page two.

It is not a coincidence that interior designers appear higher on search engine results pages (SERPs) when potential clients query them. They are using interior design firm SEO to their advantage, reaping the benefits in the form of an increased client base and higher revenue. SEO can help you optimize your website and improve your online visibility. This will allow you to rise to the top search engine results pages for local searches that relate to interior design.

Let's look at the key factors that impact your website's search engine optimization

Chapter 2: Let’s look at the key factors that impact your website’s search engine optimization

SEO is search engine optimization. This refers to websites that rank higher in search engines. Let’s be clear: it doesn’t mean Google.

What does Google look for in SEO?

Google’s mission is to “organize all of the information in the world and make it easily accessible to everyone.” This is why they have a lot of relevant search results. These search results work in the following way:

Google’s crawlers, automated pieces of software known as “spiders,” crawl the web. We know it sounds terrible. All they do is visit websites. The catalog and properly optimized pages are easily found in Google’s search index. Google displays the most relevant results based on search terms.

Google uses various complex algorithms to decide what content should be displayed and in which order. We’ll get to the fun stuff later. If your page is in the SERPs, however, search engines will rely on your page’s title and meta description to find your link.

The Most Important Factors that Affect Interior Design SEO

Site Security

Google considered website security a ranking factor in 2014 already. It is now one of the most important ranking factors for Google. Site security is the use of HTTPS encryption. SSL certificates secure the connection between HTTPS encrypted sites and their users. A layer of security that protects information between the site and users is also added.

Search engines want users to go to the most trusted websites. The HTTPS encryption proves that the website is secure. Your website URL should start with HTTPS rather than HTTP. IT indicates that your website is not safe, and you need to add SSL certificates.


If a website is not found, search engines can’t rate it. Website crawlability is a crucial SEO ranking factor. Search engines can crawl a website to view its content and determine how to rank it.

Let search engines crawl your site correctly if you want Google to rank it.

  • Send your sitemap to the top search engines.
  • To see the number of pages Google has crawled, check the index status in Google Search Console.
  • Robots.txt can be used to determine which search engines and pages to use.


Mobile-friendliness is the way a website appears and functions on a mobile device. Mobile-optimized sites offer a simple-to-use experience and responsive themes that allow you to adjust the content for any screen size. Search engines and users are increasingly using mobile devices to perform their searches (52.2% of Internet traffic is from mobile devices, which is increasing).

Page Load Time

Page load speed is another SEO ranking factor that affects user experience. Users find slow-loading websites frustrating. Users want answers quickly, and search engines understand this. They prefer websites that load fast for users. Mobile websites are no exception. Google recently announced that loading speed would be a ranking factor in mobile search.

Content is King

Google’s senior search engine optimization strategist says content is one of the most critical factors. This is not news. Content has been an important ranking factor for a while. However, in recent years we’ve seen a shift from keywords to more natural language content.

According to the SearchMetrics study, only 53% of the top 20 queries had keywords in their title tags, and 40% of landing pages had keywords in H1. This decline in number “clearly indicates that Google values content based on its importance, and not by adding individual keywords.”


Google still considers its links a significant factor in its rankings. However, Google has learned over time to remove negative links. Although more links will result in a higher score than others, they must be from authoritative domains.

A strong link-building campaign starts with creating the content people want and then promoting that content. You can show gratitude to your visitors with the Thank You Page integration on your Woo website.

Google will review the backlink anchor text and determine if your content is more relevant if industry experts link to it. You will be able to achieve three critical rankings if your content is successful in gaining many high-quality backlinks. Also, read The Onpage Elements You Must Never Forget for Your SEO

You should note that a social signal has one primary function: to get you more quality links.

Domain Age

Although the final ranking is not something you can see, it’s still worth considering. It is common to consider the age of your domain and your website as a factor in determining your final ranking. While Google doesn’t mention this in its SEO ranking, research shows that older domains rank higher.

When you create a new website, your SEO efforts will likely take some time. Your website’s search engine rankings will improve over time, but this will take work.

Optimize Keywords the right way to get your interior design firm on top

Chapter 3: Optimize Keywords the right way to get your interior design firm on top

SEO is a complex topic. While everyone knows the importance of keywords, few people know how to choose and use them.

It is more than just increasing traffic. You need to attract the correct type of traffic by choosing the right keywords. We will help you choose the best interior keywords to attract high-converting traffic.

Before optimizing your website for targeted search terms, it is vital first to research the keywords and verify that there is some search volume.

First, you need to install SEO software. Ubersuggest, a free SEO tool for small businesses, is available. The free plan allows you to search three times per day.

What are the best interior designer SEO titles? 

These titles should match your tag. If you offer design services and call yourself a farmhouse designer, that’s what you would rank for.

We can see that “farmhouse interior design” is a popular keyword. Ubersuggest shows only national search volumes and not global. This may not seem like much. It is important to remember that many of these searchers are actively looking for employees, so getting just a few to complete your lead form could result in significant additional revenue.

However, location-based key phrases tend to have higher search volumes than those in niche categories. We can see that “interior design San Antonio” gets 1,000 searches each month. If you have to choose between a niche keyword or a local keyphrase, it is best to prioritize the local. You can choose from both. 

Why is this important?

It will help if you optimize your homepage for keyphrases that are likely to change in your niche or geographic location. If you do, your ranking will be affected.

Most interior designers will prefer to place their primary target keyword phrase on the homepage of their website. Contrary to popular belief, branding doesn’t need to be affected. 

Your key phrases should be on your homepage. You could use your keyphrases to target multiple niches in service pages. You could, for example, have one page that targets “interior design San Diego” while another page might target “staging San Diego.”

Optimize your website for your chosen keywords

Google won’t rank you if you don’t include your target keywords on your website.

Your keyphrases must be entered on both the front and back ends of your website.

  • Frontend (what viewers see) Add your target keyphrases to headlines and body copy on your website. You could write a headline like “Award-winning San Antonio interior designer” and then have an “about” section on your homepage. 
  • Backend (website administrator controls). – In the backend, you must enter your keyphrase in the document title, meta description, and target keyphrase fields. These fields should be available to any website builder. However, sometimes they may have a different name. 

There are plugins to make this process even more accessible.

The free plugin Rank Math SEO for WordPress makes adding target keyphrases to your website’s backend simple. 

SEO-optimizing a new page, not your homepage, means that its URL matches your target keyword exactly. 

Where should keywords be used on your website and common mistakes be avoided?

Chapter 4: Where should keywords be used on your website and common mistakes be avoided?

What do you do now that you have compiled a list of keywords relevant to your topic? This is how to put your research into good use.

URLs – Your URLs for web pages should include keywords relevant to the page’s content. These keywords should be concise and easy to understand for visitors (and search engine crawlers) to find your page easily. For example, your bathroom design services page should look like this: “”

SEO titles – Your title will be the first thing people see after a Google search (the title you click to access a page). It should ALWAYS include the main keyword(s) relevant to that page.

Meta description – A meta description is a short blurb that appears under the SEO title when you search Google. It should always include the primary keyword(s) for the page it represents.

Main headings and sub-headings. The main header is what people see when they visit your page. It can also be the SEO title. Sub-headings are subsequent titles (subtitles such as H2, H3, or H4). The main heading is what people see when they scroll through your webpage. These keywords should be relevant to each section.

The body refers to the entire text on your page. Search engines will penalize you if you overuse your keyword(s), but they should be distributed throughout the text.

Image title attribute and alt text – If images are included on your pages, which you should, the title attribute shows text when you hover your cursor over an image. The alt text is for people with screen readers or visually impaired. Alt texts and attributes should be descriptive. They should also contain relevant keywords that will help your visitors understand the content of your images. 

Anchor text links to another website (either to your page or to an external one). It is highlighted in a different color and clickable. You should include keywords, especially if these link to your website. If your page is about kitchen design, the sentence reads, “We use advanced kitchen design software to help our clients visualize their new space.” 

Avoid common keyword errors.

Because interior designers are a highly competitive market, SEO can be difficult. These are the most common mistakes that can be made if you want your keywords to rank.

  • Avoid too common keywords as they will prove too challenging to rank. Because of the volume of websites that already use that keyword makes it almost impossible to rank for “interior designer.”
  • You don’t have to use just one keyword on your website. You can rank well for the most relevant keywords to your business.
  • Avoid overusing your keywords. This is also known as ” keyword stuffing.” Google will discover this and penalize you for it. Your interior design SEO must look natural.
  • Don’t stop keyword research when your website is growing in traffic. Keep your keywords current and add new keywords to your website or blog if they are relevant to your interior design business.

The On-Page SEO Factors That You Must Know To Improve Your Website Performance

Chapter 5: The On-Page SEO Factors That You Must Know To Improve Your Website Performance

On-page SEO refers to optimizing a page’s content and tags to increase search visibility. These are the best ways to optimize yours.

It involves tweaking a page’s content, tags, and links to increase search visibility and traffic. In other words, it is a way to optimize your website so search engines can better understand your site.

This comes with many benefits.

The traffic volume is the first. The first five results from a search page are 67.60% for all clicks. The following five results make up only 3.73% of all clicks. It drops further from there. You need to have traffic if you want it to come to you.

Second, higher-ranking websites have better clickthrough rates. Google’s first mobile search result had an average organic clickthrough rate of 26.9%. Consider that 92.4% internet users search for nearby businesses on their phones. This is how you can see the positive impact that organic SEO can have upon your bottom line. On-page optimization is a crucial factor in your organic rankings.

You should now be able to see the importance of on-page SEO. It’s now time to get started. Let’s get started.

On-page SEO can broadly be divided into three categories: content, HTML, and site architecture. Each one will be examined individually.


It’s a fact you have heard before: Content reigns.

SEO without it is like an expensive new car without an engine. It might look great, but it doesn’t work. Not all content is created equal.

You should consider these key content elements to optimize your site’s SEO.

  • E-A-T

Google weighs your website based on EA-T. This is expertise, authority, and trustworthiness.

It’s mentioned on 135 pages of Google Search Quality guidelines. This should give you an idea of its role in the search engine’s algorithms.

Although Google only confirmed some elements of E-A–T (PageRank, links), it is generally agreed in the SEO industry that on-page signals constitute a significant part of its evaluations.

  • Keywords

Language is the best way to explain your website’s content to a user.

The search terms will be more relevant to pages that include the keywords in the query’s body, headings or both.

Sometimes, this is not difficult to find. When optimizing an interior designing firm website, keywords such as [interior design],[dining room set], or [interior design company] will be helpful.

You should include long-tail keywords if it is a specialty interior design firm such as [French provincial interior design].

It means you must know what your target customers search for and create content that addresses these keywords. Research is always a good idea, so you don’t miss any opportunities.

  • Writing as per SEO guidelines

Creating content that converts search engines into visitors to your site is challenging.

It can be challenging to write a good copy if you have never done it before.

We have a whole section dedicated to helping artists master the art. But here are some key takeaways:

  • Focus on readability: You should make your content easy to scan so that users can find what they need quickly.
  • Avoid keyword stuffing: This technique, also known as keyword stuffing in the past, was used by unscrupulous SEO experts to manipulate the system. Google has a strict policy against sites that use too many keywords. This could result in your page being removed from the SERPs.
  • Keep paragraphs and sentences short: Have you ever clicked on a website to find yourself overwhelmed by a wall of text? Keep your paragraphs and sentences short to avoid driving people away.
  • Use subheadings: Subheadings are a way to make your page stand out. To guide people down your page, include plenty of content.
  • Use bulleted list: Although it may seem very meta, bulleted tables are a great way to break down information into digestible chunks. You can use them whenever you find them useful.

  • Optical Assets

Images, videos, and infographics can do more than make your site visually appealing to visitors. You also have the opportunity to improve your SEO.

More than 36% of consumers use visual search to find products online. If you don’t, your website is missing traffic.

Ensure that you optimize your accompanying text as often as possible.

To avoid slow loading, be aware of the size of your images. To identify backlinking opportunities, make your photos available to others. This will help you boost your E-A -T.


HyperText Markup Language, or HTML, is the code that structures your webpages and their contents.

These tell the browser what and where it should be displayed. It also tells search engines about your page and where to rank you.

These are the top on-page SEO HTML elements you should consider:

  • Title Tags

This is an area where you need to pay attention to the details.

This code snippet that lets you give a website a title won’t likely get you high up in the SERP rankings on its own.

It can be used with other elements on the page (such as those discussed here) to help you create context and show your site’s relevance.

This provides a detailed look at optimizing your title tags.

  • Meta Description

There is plenty of evidence to support meta descriptions as ranking factors. It’s not true that everyone knows.

Don’t let the negative people stop you from including them on your site.

Despite not being used in SEO, they offer two significant benefits. They can help Google understand your website and, more importantly, they can have a considerable impact on your CTRs.

More descriptive meta descriptions give search engines a better idea of your page, which leads to more clickthroughs. Don’t forget them.

  • Image Optimization

While we have already touched briefly on the critical visual assets for your webpage, it is time to examine their technical aspects.

These are some tips that will help you optimize yours

  • Use SEO-friendly alt tags
  • For fast loading, choose the correct format and file size.
  • Instead of using IMG_08759, customize file names
  • Mobile-friendly images are a must!

  • Geotagging (For Local Search)

Although the world economy is global, most business is still conducted locally. Optimizing your local SEO will help you connect with your neighbors.

This is not as important for large corporations like Pepsi or GMC, but it is crucial for small and medium-sized businesses.

When focusing on local traffic, there are three main SEO strategies to be aware of:

  • Optimizing local listings and creating citations, including name, address, phone number (NAP), URL, and business descriptions, also getting reviews.
  • Optimizing local content includes allowing for “near me,” providing location-based content, and buying or creating a local blog or website.
  • Building and optimizing relationships with other local businesses.

Make sure you include the name of your target area in your keywords. You can also use them in your content if they are needed.

Website Architecture

A well-structured website will have two main benefits: first, search engines will crawl your website more efficiently, and second, it will provide richer user experiences.

These are some things to keep in mind when optimizing your website’s architecture.

  • Site Speed

Slow-loading, clunky sites are frustrating for visitors and hurt your search rankings.

We did a deep dive into SEO’s impact on page loading times and found page speed to be a ranking factor for search results.

But, the minimum speed that your site must reach is constantly changing.

You can meet the Core Web Vitals minimum requirement. Several options are available to you if your site doesn’t meet these standards.

  • Allow compression.
  • Reduce redirects
  • Optimizing images.
  • Utilize browser caches.

  • Responsive Design

For the first time, mobile search volume exceeded desktop in 2016. This number has only increased over the years.

Mobile now makes up more than 56% of internet usage, and tablets make up 2.4%.

Google recognized that mobile users are more active than ever and started to favor responsive design sites in its mobile search results.

This mobile-friendly update affects search results on mobile devices only. While it is possible to rank in these results with a responsive design, Google strongly suggests that sites have a mobile version.

  • URL Structure

URLs were a crucial part of SEO in the past. To help their clients rank higher, professionals would ensure that keywords were included in web addresses.

Google did what Google did and changed the algorithm. What was once so crucial to rankings now plays a much lesser role.

It doesn’t mean it doesn’t matter. Your URLs are still included in your overall score by search engines, but they don’t have the same prominence as they used to.

Evidence shows they can play a part in a site’s initial ranking. Professionals believe they are used to group pages. This means that they should not be your first SEO priority, but you shouldn’t ignore them.

  • Links

Do you remember E-A-T at the beginning?

Links from other trusted websites are an excellent way for your website to establish authority, trustworthiness, and expertise.

Three main types of SEO are essential to understand:

  • Internal links – These links point to another page of your website.
  • External links – External links point to a website on a different domain.
  • Inbound Links – Also known as backlinks, these links are from websites that point to your page.

Inbound links are the most important of all three. Inbound links are the essential SEO benefit, but they can also be the most difficult.

A range of techniques SEO professionals use for generating quality incoming links include using social media, creating infographics that can be shared, and even asking for backlinks.

Be aware that not all inbound links can be helpful. Many links, particularly those from forum posts and link farms, may be fake links designed to cheat the rankings system. These can harm your ranking if you disagree with them.

Best Off-Page SEO techniques to drive more traffic and improve your SERP appearanceChapter 6: Best Off-Page SEO techniques to drive more traffic and improve your SERP appearance

As we advertise and promote our businesses regardless of their size, Off-page optimization also takes care of branding and promotion of our websites online so that you can attract traffic and reach your target audience. 

After you have weighed your On-Page needs, it is only through the Off-Page SEO factors that your website can be continuously optimized for improving and maintaining its position in SERPs. This is quite interesting, right?

The following steps will help you learn more about the most popular Off-Page SEO Techniques.

Create Shareable Content

Creativity is a critical factor in improving your search engine ranking. It is always wiser to share and expand your reach to get more natural backlinks to websites or blogs. Keep it updated by doing your research and analyzing.

Influencer Outreach

You must reach out to influencers from your industry if you believe your content can attract enough attention on the internet. If they feel your content is worth reading, influencers can help generate do-follow backlinks. You should always ensure that backlinks are received from domains with high authenticity.

Contribute to the Guest Author

Since quality is more important than quantity, guest posting is a great way to get quality backlinks. Many blogs allow guest posting by different authors, provided that your post is of high quality and you have verified it. It is best to avoid posting multiple blogs on any guest blogging site.

Social bookmarking websites

These social bookmarking websites are great for increasing engagement and spreading awareness about your site. You can also get quality backlinks from them, which will help you generate traffic. 

Forum Submission

Active participation in high DA and PA forums related to your website can result in do-follow backlinks of high quality. These forums allow for questions to be answered and multiple posts to be created. You can connect with other community members by asking questions and sharing your knowledge. This will increase your engagement and traffic.

Directory Submission

A directory can help find and store relevant information. It has been proven to be a great way to build backlinks. This method is not very impactful in the initial phase and can be used to build backlinks. However, it is one of the best ways to generate traffic. 

Article submission

Many websites have a high DA&PA and allow submissions. It’s always a good idea to include your link in your article. This will enable visitors to discover your site while they read the article and can help you generate high traffic. To avoid rejection by the website administrator, ensure your articles are high-quality, unique, and free from keyword stuffing.

Question and answer forums

Question and answer forums are a popular way to create authenticity in search engine results pages (SERPs) and among niche audiences. Log on to Q&A forums with high DA&PA like Quora to search for questions about your topic. 

Video submission

You can submit videos to different video submission sites, just like articles. You can attach your title, descriptions, and, most importantly, your keywords to your videos. This will help you generate quality backlinks as many top video submission sites have high DA&PA, like YouTube, Daily Motion, and Vimeo.

Submission of Images

Did you ever try to locate the source of images that you see in search engines? Images are often sourced from image submission websites such as Pinterest and Shutterfly. You should ensure that the description and title of photos uploaded to image submission sites are catchy. Also, include keywords to make them searchable by users searching for related images.

Infographic Submission

Sharing infographics and sharing them is another way to promote your site and create quality backlinks. This is a popular tool for promoting websites and building backlinks. It not only provides images but also contains quality information about a topic. You should attach references to your blog or website when you submit infographics. Also, be aware of the different sizes.

Document sharing

You can also share documents to improve your Off-Page SEO. These websites are great for sharing documents. However, ensure the content is clear and concise enough to allow users to read it without confusion.

Local SEO for Interior Designers can help you win locally.

Chapter 7: Local SEO for Interior Designers can help you win locally.

Even clients who rely more on word-of-mouth or referrals for their designer selections now spend time online. Clients scan project images to find local firms. When they search “interior designer in [my city],” you want to ensure your company is easy to find. You can improve your local SEO (search engine optimization).

Search Engine Optimization is strategic

Companies that can analyze your ranking and make changes to it are available. You, your IT staff, or your marketing team can make many changes at home.

You’ll first want to verify your ranking. If you search Google for “interior designer firms,” “interior designers,” or “interior decorators,” where will your firm show up? You should take steps to improve the ranking if your firm is not on the first page or the first half of page 2. Google search results can be affected by your location and search activity. 

Google Buddy System

Many search engines exist, but Google is the most popular. It is the most important thing to focus on. You don’t need to spend money on advertising to improve your company’s ranking on Google. Ads are separate. Signing up for Google My Business is one way to get an edge. This free profile links your business with Google Search and Maps to give your company more visibility.

You can also improve your ranking by optimizing your website and social media pages. Google will find you more quickly when they do a local search. Your firm’s complete address and phone number should be included on the contact page and the homepage. This will ensure consistency across all websites. Your location should be included in your website’s meta tags. If you don’t know what it means, your website person will. Local SEO thrives on being featured in Google Maps searches or Google’s Featured Snippets.

Contribute content regularly

Google favors websites that produce new content. Add a blog to your website if you don’t have one. You should have a page to post photos, case studies, and recommendations. Regularly add new content. It is a good idea to add content at least once a month. But consistency is just as important as frequency. So find a schedule that works for you.

To direct your searches, use keywords

Consider how a potential client might search for a designer/design firm. Many blogs and websites rely on single business keywords, such as “design” and “interiors,” to match up with any search terms that users may input. Many people enter multiple words or phrases to narrow down their search. You might type, for example, They might search for “want to remodel my kitchen,” “create my dream room,” or “interior designer Denver.” Local SEO is so powerful because it uses location-based searches.

These types of word strings, also known as “long-tail keywords,” are beneficial for improving your search engine ranking when searching for more specific terms. Websites that do not match long-tail keywords will not be shown in search results. To test long-tail keywords, you might be interested in trying them to determine how they impact your ranking. These keywords are not searched as often. You can feel more confident that these people are your ideal customers.

You can also use your photos and other images from the project to make them work. If you upload an image online, you should include an “alt tag” (or “alternative texts”) to describe it or label it. When compiling relevant results, search engine bots look for keywords in the alt tags. Your long-tail keywords can be used to mark relevant photos, but it is essential to describe the image accurately. Google does not appreciate keyword stuffing and is very strict about accuracy.

Discover your site while they read the article and can help you generate high traffic. To avoid rejection by the website administrator, ensure your articles are high-quality, unique, and free from keyword stuffing.

Other Useful SEO techniques to use for an overall business growth

Chapter 8: Other Useful SEO techniques to use for an overall business growth

Make Location Pages for Different Areas You Serve

Many companies don’t have to be located in one city or town. You’ll need “location pages” if that’s the case.

They are essentially a landing page for each area in which you work. For example, you might have a list of nearby cities or counties. These pages account for many of the incoming search traffic to local businesses.

Creating Location pages

Each page must have its page copy. Do not just copy and paste the text, then change the locations. Every page should be optimized for your target keywords.

You can have multiple GMB pages in addition to location pages. However, this is only possible if you have more physical offices than one in different cities. It is strongly discouraged if you have no physical office locations in other cities.

Adding Structured Data Markup

This section is more technical in SEO. “Structured Data” is a standard format for HTML markup which provides Google with data specific to a page. This data tells Google what type of content is on the page.

This information is used to determine which pages appear in Google’s “Rich Searches” – info boxes, info boxes, and other features directly displayed on the SERP page.

Connect to your social media profiles

For years, it has been disputed in the SEO industry how much social media can have an algorithmic impact on search rankings. However, social media is a crucial aspect of digital marketing in general.

Although you don’t have to be active on every social media platform, at least it is a good idea to “claim” your name by setting up profiles and creating them.

It is better to focus on the most relevant platforms for your industry and then narrow your focus. Pinterest and Instagram are the best platforms for interior design.

These social media sites, heavy on images, are a great place to show off your work and get new customers. It is also worth using LinkedIn, Twitter, or Facebook.

Include links to social media pages on your website.

Pinterest is essential for interior designers

We mentioned that Pinterest is huge in interior design. It is a must-have for interior design.

Pinterest is all about collections of related images that are visually consistent. These boards are called “Boards.” This is a great way to get new ideas for interior design.

Images featured on Pinterest have a solid tendency to dominate search results in Google Image Search, along with Pinterest itself.

These are some tips to make Pinterest work for you:

    • Create a business account. The best choice is the latter.
    • Include one of your critical keywords in your account title.
    • Set a publishing schedule so you can pin new content and frequently create boards. Consistency is crucial with social media platforms.
    • Use “rich pins,” a feature that allows users to add information about their business to images.
    • Use keywords that are relevant to your pin descriptions.
    • Label your boards. Make sure your boards are clearly labeled and organized.
    • Make use of Pinterest’s built-in analytics tools. You can track your reach and engagement with the platform by creating a Business account.

You can create portfolios that are themed around the design aesthetics you specialize in

You’ll want to showcase your work on sites like Pinterest and Houzz, but you also need a portfolio for your website.

For interior designers, one of the best ways to do this is to create several portfolios that showcase different design styles. Your work can be displayed in various styles such as mid-century modern, farmhouse, and other contemporary aesthetics. You can also show work using different types of design. You can show your work in different styles, such as residential versus commercial.

Your expertise should be reflected in your blog strategy

Now that you have your keywords, it is time to optimize them. These keywords will be most relevant for your main website: location, home, and service.

Many more informational blogs are the best way to address them. You can write or commission through agencies or freelancers and publish blog posts answering common questions your target audience is searching for.

A well-designed blog strategy should reflect your expertise and specializations. Your blog not only has SEO value but also shows your knowledge and positions you as an authority in interior design. We do not recommend you to blog just for starting a blog.

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