Find Opportunities for Your Landscaping Company with our Landscaping SEO Tips
Landscaping requires constant outreach and lead generation. You could miss out on quality leads if your website isn’t used to generate and grow leads for your business and grow it. Clients can now use Google or any other search engine to find information on a business or service. This allows for better company analysis, price comparisons, and research results.
Internet marketing is a proven method to increase profits and acquire leads, as nearly 85% of potential clients use the internet for local business information.
No matter your beliefs about internet marketing, just having a website does not guarantee sales. You must be strategic about how you attract audiences to increase page views and grow your company. You’ll lose leads to your competitors if you don’t.
Search engine optimization is a technique many businesses use to stop this from happening. It’s not surprising that ranking first in search results can get you 1/3 of search traffic and exponential brand recognition. How do you achieve this? We’ll teach you everything about landscaping company SEO so you can get the leads you want!
TABLE OF CONTENTS
Chapter 1: What is Search Engine Optimization? Why does it matter?
SEO (search engine optimization) is a strategy to increase site visibility for businesses to rank higher in Google’s search results. You will see page after page results when you search for “best landscapers near you” or “lawn service company in Houston.” These results are not arranged in random order.
Google and other search engines use sophisticated algorithms to analyze website content and quickly arrange options according to relevancy. Google will rank search results higher if they believe they are more relevant. Google will consider your website more relevant to search terms that you are trying to rank for.
Imagine that a homeowner is looking for help in installing a water feature. Google is used to search for “water feature design,” and the results that appear will likely include the same keyword (water landscaping) as well as similar keywords (water features – water ponds, lotus pools, garden ponds, etc.). These pages are optimized to be search engine friendly.
Creating SEO for landscape companies takes more than just a list of keywords. It requires strategy, balance, as well as a lot more tweaking.
Chapter 2: Landscaping SEO Services: Why should you invest?
It can do wonders!
Google processes 3.5 billion searches a day. With such high search volume, it is clear that Google’s search engine results provide an excellent opportunity to get noticed. You will see more traffic, which means more leads and ultimately more sales.
A high search engine ranking means more credibility for your business.
Users trust Google. This will increase your customer’s positive attitude towards yourself and help build trust in your business.
SEO is not going anywhere
Online shopping is now more popular than ever and will continue to grow. As our society becomes more technologically advanced, online shopping and research will be a part of everyday life. SEO investment is an excellent way of maximizing your spending because you know it will lead to success for many years.
Chapter 3: Landscaping SEO Services Should Be Considered by you only when…
There are no map listings for all your locations.
It is essential to look at your customers’ Google Maps searches to determine if they can find your landscaping locations. It’s important to check if your customers can find all of your locations on Google Maps. This is an essential step in marketing your local landscaping services. Potential customers should be able to see your business by searching “landscaping services near me” on Google.
Your Landscape Company isn’t in Competition.
Local SEO is focused on specific areas. This is crucial for landscaping companies that want to attract local customers. Our team can guarantee that your SEO campaign is tailored to meet the goals of your business. Local SEO includes:
- Optimizing Google Business Profile.
- Creating landing pages for different locations.
- Eliminating spam competition on Google Maps.
Aren’t Collecting Reviews Online
We encourage localized SEO campaigns and businesses to ask their customers for feedback on the Google Business Profile. Our research has shown that your ranking can be affected by the number of reviews and ratings you have. Checks can be very beneficial as they increase trust and credibility, influence purchasing decisions, and generate leads.
Too Slow Loading Time for Your Websites
Many people don’t realize the technical factors that can impact a website’s strength. Your website’s load time is one of these factors. Your website must load quickly and efficiently. Let’s face it: Nobody wants to wait for a webpage to load.
Your Citations Aren’t Clean.
Many platforms exist online that work in the same way as yellow pages. It might be worth looking at whether any online websites must be updated if your landscaping business has changed its address, phone number, or other important information to ensure potential customers can quickly and efficiently find you.
Chapter 4: Steps to consider when investing your time in Landscaping company SEO
Step 1: Choose Your Keywords
It’s easy to start. Create a list of keywords that matches your services. For example, you might choose “landscaping,” “landscape design,” or “landscape architecture” once you have compiled a comprehensive list, register for a Google AdWords free account.
It doesn’t matter if you build or finance an ad campaign. Access to the Google Keyword Planner is all you need. This helpful tool allows you to see each keyword’s traffic and suggests keywords you might not have considered. You can now finalize your keyword listing. You can now organize your keywords into two basic categories.
- Buying Intent. Keywords that indicate a prospect’s buying intent mean they are currently interested in your services. If the client says, “Landscape architect in San Diego,” he is likely ready to get started on his yard.
The fastest way to convert is with buying intent keywords. Use them on your homepage. Create a separate page for each one.
- Research Intent. Research intent keywords indicate that the prospect is just looking. He may need landscaping services in the future, but not right now. A person asking for “landscaping ideas for a small yard” might wonder if a landscaper would be the right choice.
These keywords have a lower priority because they don’t drive fast conversions. They should not be lost. They can be used for FAQs and blog posts, introducing you to potential customers who may remember you when looking for a landscaping company.
Step 2: Optimizing your Keywords
Once your keyword list is finalized, you can optimize your Google My Business page and your website. Here are the steps:
Google My Business
Google My Business is a mini-website that you can use to access Google’s “Maps” section. It can increase your online presence and provide a snapshot of all your services. You can also increase your ranking quickly by using it. It is much easier to rank a Google My Business Page than a website.
Fill out all fields accurately and completely to optimize your results.
- Verification Claim your page first and then submit it to Google for verification. This will be confirmed when your business name is marked with a checkmark.
- NAP The NAP (or business name, address, and phone number) must be exact and consistent across the internet. Google will know your business is located by giving you a local number rather than an 800 number.
- Categories: Google categories are service-oriented and not results-oriented. Landscapers can be listed in Google, Irrigation Equipment Supplier, or Lawn Care Service if they apply to your business. If possible, list at least 3 to 5 categories.
- Description This is a brief introduction to your business, ranging from 100 to 200 words. It ends with a call for action. This format is excellent: “Business Name” is a “landscaper” in “Your City.” Give details about your top services and why clients love to work with you. For a free estimate, call the Phone Number now.
- Hours Make sure your operation hours are up-to-date and correctly listed online.
- Images: images increase client engagement and help prospects understand what to expect. Add photos of equipment, team members, or finished projects with homeowner permission. Your pictures should be sharply focused and between 10KB to 5MB in size. They must also have a minimum resolution of 720px by 720px. You might also consider replacing the background image for Google My Business with a custom image.
Your homepage and your service pages should be your top priority. These pages are known as your “core” pages. It would be best if you optimized them to match your buying intent keywords. You will later optimize your content pages (blog posts, FAQs) for your research keywords. Here’s how:
- Homepage The title tag is the most important element on your page. It is like a chapter title for a book. You can describe your business in 50-65 characters.
Your meta description should contain 100 and 150 characters describing your core services. The end of the report should include a call for action. It can be formatted as follows: “Business Name” offers professional landscaping services in Your City.” For a free estimate, call the Phone number today!
Your primary category is the visible headline (or H1). It should be formatted as Landscaper in City State.
Your 500-1000 word page copy should be written last. Your document must be strong written and well edited. It should also explain your core services and conclude with a call to action. Include your primary keyword wherever it is most relevant, but don’t force it or “keyword stuffing” it.
- Service pages: Every core service should have its service page. It should be optimized in the same manner as the homepage and targeted with the relevant keyword.
Step 3: Create citations and links
Now you can start creating citations. These two actions will increase your Google rankings and boost your online reach.
- Citations A citation is an online listing of your business’s NAP (name and address). There are many options: general directories like yellowpages.com and Facebook, local directories like your Chamber of Commerce website, and directories that cater to the landscaping industry. Your NAP should be consistent across all citations.
While many directories are free, some require a listing fee. Google Analytics is a great tool to check before you make payment. A listing that does not generate traffic or converts is not worth the cost.
- Links Inbound links from authoritative and credible websites are essential to reach the top of Google search results. Establish relationships with people whose services complement yours, such as homeowners’ associations and general contractors, and then request to trade links. With a tool like Moz Link Explorer, you can see which competitors have their links.
Step 4: Request reviews
Local SEO campaigns are crucial for two reasons. They help prospects decide to use your services. They also reassure Google that you are a legitimate business. Although all reviews are valuable, those written on Google My Business will give you the best ranking boost. Ask satisfied customers to send you an email link to Google My Business and ask them for a review. You will quickly have a steady flow of reviews if you do this consistently.
Step 5: Track your Results
Tracking your campaign’s results is the only way to determine which elements are practical and which ones need to be improved. There are many ways to analyze data, but these metrics are the most important.
- Rankings: Google shows customized orders based upon previous browsing activity. To see your actual rankings, you will need a tool. Install the Google Search Console (formerly Google Webmaster Tools) and have your webmaster look at your rankings at least once per month.
A paid tool like RankRanger can help you dig deeper into your rankings. This handy tool tracks your Google My Business page and individual pages. It also updates your ranking data from SEO campaigns.
- Traffic: Google Analytics is one of the best tools to track website visitors and traffic. Google Analytics allows you to view more than your traffic. You can also see the traffic for each webpage and how much traffic was generated by Google search. You should check your report at least once per 30 days and be on the lookout for long-term trends.
- Conversions A conversion refers to a behavior that you want prospects to perform. For example, contacting you for a quote or contacting you. Google Analytics allows you to track both web and phone conversions. You can also learn which pages have the highest or lowest conversion rates and which services drive the most conversions.
Chapter 5: Tips to keep in mind for your Landscaping Website
These SEO tips will help you rank higher on Google for your or landscaping company website:
Choose the Right Keywords for Your Brand
SEO is all about keywords. SEO is based on keywords. To ensure that people find your content in the SERPs, they need to optimize it using keywords related to your landscaping and lawn care business. Start by researching keywords to find the best keywords for your brand. Here are some ways you can do this:
- List all of the core services and offerings that your business offers.
- You can add keywords relevant to each service (Google is an excellent place to start)
- Search for similar keywords by entering a term in Google and then looking at the search terms at bottom
- These keywords can be thought of as long-tail phrases.
- Use Screaming Frog as a tool to crawl competitor websites to find out which keywords they are using to optimize their sites.
- Use tools like SEMRush or HubSpot to see how your competitors rank for keywords
Be sure that each page is about one topic.
Your website should have one page. This applies to any page you create, whether a blog page, services page, or landing page. If you are writing a page about landscaping services, do not include information about snow removal. Avoid discussing landscaping trends if you write a blog about outdoor kitchen design trends.
Focus your content on one topic and make that your page’s target keyword. When crawling your site, Google can use this information to determine the page’s content.
Use keywords where it matters most
Concentrating on some areas when optimizing your landscaping website pages would be best. These are:
- Page title/blog title: Must be between 50-60 characters. Include your target keyword
- Headlines Should be found in the content and include supporting keywords.
- Content: Don’t over-stuff your content with keywords. But make sure that all your target and supporting keywords are included at least once on the page/blog.
- Image title: You should include your target keyword.
- Image alt text A brief sentence that gives an overview of the page’s contents and includes a target keyword or supporting keyword
- Meta Description Should be between 150-160 characters. It should include a summary of what the reader will get from your content and the target keyword. Each page should have a different meta description.
Use a Permalink Structure that includes Keywords.
Some websites use random numbers or letters to identify their pages.
This is bad SEO, doesn’t look good, and helps visitors understand your page. Use a URL structure with text and include keywords in your URLs. For example, if you’re writing a services page about outdoor kitchen design, your URL could be www.your-domain.com/outdoor-kitchen-design.
Another tip is to use hyphens (-) rather than underscores (_) in URLs.
Make sure your website structure is well-organized
Your visitors and SEO will greatly affect how you arrange your lawn care and landscaping website’s architecture. To index pages, search engines use a link structure. Search engines will index all pages if they are organized in a way that makes them easy to find.
A navigation menu that is intuitive and easy to use will help your visitors find the information they need quickly. According to the “three clicks rule,” any information on your website should be accessible within three clicks. Please do not waste your visitor’s time asking them to dig for the info.
Don’t write for google. Write for humans
You are writing for people, not Google, Yahoo, or Bing. Your content should answer your audience’s questions and address their problems, needs, and challenges. Avoid using keywords in your content and ensure that your writing is clear, natural, and personable.
Although there is no magic bullet to get your lawn care and landscaping website ranked in search engines, it can be done if you do the work. SEO is a process. Don’t be surprised if it takes time to rank your pages and optimize them for the correct keywords. These six tips will help you rank higher in search engines.
Chapter 6: Best Techniques for Off-Page Optimization to take into action
Your website should be an integral part of your search engine optimization strategy. However, it should not be the only one. Your business must also incorporate off-page optimization to rank high on search engines like Google.
The following are some of the most commonly used off-page necessities:
Google loves other websites that link to your site. This will help you build your online reputation, and search engines will recognize you as a trustworthy company.
Google My Business Profile
Establishing a Google My Business profile is an essential task for every business. You can fill in the necessary information, such as your address, phone number, and company photos. You can also leave reviews online about your business, which will help you build your online reputation.
You will need links from other websites to be able to dominate the top search results for landscaping searches. Instead, you will need to add links to your website to allow users to navigate the pages they want.
Gaining more online citations is another way to increase your website’s credibility. These can come from online directories in your area or similar websites that provide information about your business.
Using all four of the above strategies, you can give your website an advantage over competitors.
Chapter 7: Bursting all the SEO myths
Although it is simple, landscaping SEO can be a complex process. There are many misconceptions about landscaping SEO. They can make your strategy more complicated than weeds on an unintended lawn.
Myth #1 – More Keywords are better.
Keywords can be essential, but not all. Recent changes to Google’s algorithms have made their AI smarter than ever. Google is now looking for websites that are not only relevant but also deliver the best user experience.
Although it may sound like a great way to rank, stuffing your website with keywords is not. Google can see through this lame attempt at SEO and deems “Landscapers Houston near me landscaping services best landscaping companies” to be a powerful proposition.
Myth #2 – Google knowingly blocks new websites from ranking immediately.
Google’s social media team has confirmed that the idea of a “Google Sandbox,” where Google places new websites, is a myth. Although SEO campaigns can take some time to gain traction in the search engines, this is because SEO is a gradual process. It takes time to build trust and rank high in search engines.
Myth #3 – SEO for landscaping businesses will also be improved by localized PPC campaigns
While using local keywords in PPC campaigns can help you focus and trim your campaigns’ fat, it will not directly impact your search ranking. It will still bring you more visitors to your site.
Myth #4 – Long content helps to prosper.
Previously, many believed that longer content was more valuable. Many cited studies demonstrate a correlation between more extended content and higher rankings. Experts believe that sites with more content rank higher than those with shorter content. This is not due to their weekly War and Peace blogs but because they are richer in content and offer more value for searchers. Google loves that.
Today’s marketers agree that content marketing should include both long- and short-form content. You can have something for everyone by combining short, concise blurbs with more detailed articles.