Shopping ads allow you to advertise your ecommerce products on the first page of search engine result pages (SERPs). Google Shopping Ads and Google Product Listing Ads are the most popular shopping ads platforms. Bing has its own shopping ads platform, in addition to Google Shopping Ads. Ecommerce merchants can advertise their products online using both Google Shopping Ads and Bing Shopping Ads platforms.
Bing and Google give shopping ads a higher placement priority. Google shopping ads have been shown to receive about 60% clicks from all PPC ads for ecommerce merchants. Meanwhile, Bing shopping ads have seen a 330% increase in clicks year-on-year. Google shopping ads display product description and image to potential customers based on keywords they used in their search. This data is displayed through the Google Merchant Centre which an ecommerce retailer uses for listing details of his catalog.
Local Seo Hub helps create or improve your shopping ad campaigns using Google and Bing Shopping.
The following are some of the services we provide for shopping ad campaign management:-
Keyword Research – In order to conduct effective retail ad campaigns, we invest time in keyword discovery and selection.
Product Feed Creation – We create and review your product feed to ensure that your shopping advertisements appear at the top of the SERPs.
Tracking – We use tracking at the product level, for calls and inquiries, and for conversions to guarantee that you always have access to all essential data points on campaign performance.
Campaign Management and Strategy – From start to finish, we handle your shopping ad campaigns.
We handle the implementation of new strategies, seasonal trends, and offers as needed, ensuring that you get the most out of your marketing efforts.
Monthly KPIs and Reporting – We talk about monthly KPIs with you and build your shopping ads campaign around them.
Every month, we meet with you to discuss the campaign’s progress and to offer full information on the campaign’s results and next steps.