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Local SEO can help grow your business when customers search online for your type of business or product using keywords + “near” or even the name of a specific city. Our local SEO specialists know how to get your customers’ attention.
Why Local SEO is useful for your business
The first 5 results of Google collects are the websites where largest number of users click and visit. This is not including the paid ads featured on the top of the page.
If your business appears in the first page of the Google results it means you are ready to light up the room.
If your business isn’t appearing in those top 5 positions, or even on the first page, chances are audiences don’t even know you exist.
The number one success factor in your business is customers, so you need to start putting yourself where they are. Using Local SEO techniques will help you crack into the top organic results and improve your chances of being found.
What’s local SEO? Why do you need it and how can you get it?
Let’s start by understanding what local SEO is. A local search refers to someone searching for products, services, or other information that is relevant to a specific area. To find the best painting service in their area, they could search for “paintings in my area” or “best painting services in [location]”.
Local SEO is vital because it allows you to
- Boost your online visibility.
- Increase foot traffic to brick-and-mortar locations.
- You will attract more targeted traffic, which will increase your conversion rate.
- Boost your credibility and increase trust!
Our Strategy for local SEO
1. Claim and optimise your Google My Business listing.
Google My Business is the core of any local SEO strategy. Google’s free tool allows you to create business listings. This is one of the most important factors Google will consider when ranking businesses for organic local search results and snack pack results.
2. Keep your phone with you at all times
Smartphones are now part of our everyday lives. It’s natural that many people will use their smartphones to find local information and businesses. A study found that 82% of respondents had used their smartphones to search for “near me” information. This shows how many people use their smartphones for local searches. It is crucial to cater to mobile searchers by optimising the website for mobile devices. Mobile visitors will find it easy to navigate and find the information they are looking for.
3. Amass a large number of customer testimonials
Review signals play an important role in local search results and snack pack rankings. A lot of positive reviews can help you boost your visibility in local searches and improve your reputation. This means that you should strive to collect more genuine customer reviews for your company.
4. Focus on making local connections
Link signals like linking domain authority and number are the most important factors in determining your rank in local searches and snack-pack results. Local SEO is just like regular SEO. To increase your link profile, you will need to link build. The linking domains must be relevant to your target area.
5. Social listening is a great way to make the most of it
Although social listening was initially used to gather marketing insights, it also has many other benefits. If you are able to identify the right insights and make the most of them, it could be a great tool to help your local SEO strategy.
While there are many factors that can influence visibility in local searches, keep in mind that they change all the time. You’ll be able to serve more people in your area if you improve each signal area. This will allow you to grow faster.